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Exhibit and Sponsor Information

Generate New Business
For unprecedented access to qualified buyers in the civil and military avionics industries, look no further.

Strategically co-located under one roof, Military & Aerospace Electronics Forum and Avionics USA provide unparalleled access to the civil and military sectors of the avionics and electronics industries. In a time when every marketing dollar counts, the co-location of these two events translates into a cost-effective approach to expanding your reach and accomplishing your brand marketing initiatives.

In its 12th year, Military & Aerospace Electronics Forum focuses on the most critical procurement and technology issues facing the military sector, while Avionics USA provides a commercial and educational platform for the North American civil and military avionics industries. In conjunction, this shared exhibition environment
enables senior level executives and specifying/purchasing professionals to network, exchange ideas and meet face-to-face with both audiences.

Book your exhibit space now and see how two days of fast-track networking translates into bottom-line results. With the broadest reach of the industry, Military & Aerospace Electronics Forum and Avionics USA are your premier partners for new business development.

Benefits of Exhibiting:
• You will be provided with unprecedented access to qualified buyers in the military and avionics market
• Cost-effective way to showcase your products and services to hundreds of qualified buyers
• Face-to-face networking opportunities with colleagues and customers
• High-visibility platform for new product announcements
• Access to two events under one roof, resulting in maximum value for your marketing dollar
• Extensive promotion of your company’s participation via comprehensive event marketing campaigns

Generate New Sales In 2010
Military & Aerospace Electronics Forum and Avionics USA will provide you with unprecedented access to qualified buyers in the civil and military avionics industries. Here is a look at the attendee profiles:

Military & Aerospace Electronics Forum:
• Professionals involved in transitioning systems to enhance military capability
• Military, civilian DOD and Commercial Program Managers
• Prime contractors and subcontractors
• Military and commercial research and development organizations
• Systems integrators
• Subject matter experts
• Government/legislative management
• Hardware designers
• Test/evaluation/reliability/quality control managers
• Corporate /command/operations management
• Procurement/purchasing management
• Department of Defense (Army, Navy, Air Force, Marine Corps, or Civilian)
• CIA, FBI, NSA, or other non-DOD intelligence agency or facility

Type of Company:
Prime contractor 9%
Subcontractor/integrator 23%
Manufacturer of electronic subassemblies 35%
Department of Defense 4%
Non-DOD government/intelligence agency 2%
R&D Government 2%
R & D private industry 10%
Other 15%

Job Function:
Engineering 27%
Engineering Management 14%
Corporate & Operations Management 35%
Other 24%

Buy/Specity Products:
Integrated circuits 31%
Board products 35%
Computers 35%
Software 34%
Communication Equipment 27%
Design & development tools 34%
Test & measurement equipment 42%
Components 15%
Sensors 24%
Other 14%

Project/System Involvement:
Navigation/Guidance Equipment 39%
Avionics 47%
Missles/Missle Systems 35%
Satellite/Telemetry 33%
Fire-control Systems 20%
Radar, Sonar, Optical or other Sensors 36%
Command/Control Systems 35%
Communication Systems 51%
Electronic Warfare/Information Systems 33%
Reconnaissance/Intelligence Equipment 23%
Simulation/Training 23%
Non-Cockpit Airborne Electronics/Computers 22%
Shipboard Electronics/Computers 28%
Vehicular Electronics (Vetronics) 19%
Ruggedized/High-Reliability Systems (non-military use) 25%
Optoelectronics 19%
Homeland Security 21%
Biometrics 8%
Nanotechnology 9%
Unmanned Vehicles 28%
Other 13%

Avionics USA:
• Purchasing/operations managers
• Project managers
• Engineers/Engineering managers
• Corporate/flight department managers
• System integrators/technical
• Government officials/military
• Components Manufacturers/Distributors
• Airport Operations
• Aftermarket Business
• Government/Military
• Airport Operations/Air Traffic Control
• R&D

Type of Company:
OEM Business 18%
System Integrators 12%
Component Manufacturer 30%
Military/Government 8%
Aftermarket Business 2%
Airline/Operations 2%
Distributor 8%
R&D 6%
Consultant/Other 14%

Job Function:
Corporate Management 23%
Program/Project Management 8%
Engineering/Technical 20%
Engineering Management 6%
Purchasing/Operations 2%
Military/Government 2%
Sales & Marketing 34%
R&D/Consultant/Other 5%

Buy/Specify Products:
Test Equipment 47%
Antennas 19%
Connectors 35%
Displays 28%
Headsets/Intercoms 7%
Flight Instruments 10%
Power Supplies 31%
Switches 25%
Software 31%
IFE Systems 7%
Navigation Systems 21%
Collision Systems 10%
Communication Systems 28%
Simulators/Training 11%
Electronic Flight Bags 9%
Real-Time Operating Systems 16%
Aviation Services 12%

Areas of Interest:
Military 26%
Commercial 25%
Civil 15%
Unmanned 18%
Space 16%

COST TO EXHIBIT
Exhibit space starts at $3,495 for a standard 10x10 space.

Exhibit space package includes:
• 1 complimentary conference registration
• 2 additional booth staff registrations
• Company and booth listing on the event website
• 35-word listing in the show guide
• Complimentary exhibit floor passes to distribute to current and prospective clients
• Discounted conference registration for exhibitor staff
• Draped booth backdrop, side dividers and company identification sign
• Increased visibility with Enhanced Exhibitor Listings on the Online Community

Book space now for prime availability!

James McAuley
International Sales
Tel: +34 952 118 018
Mobile: +34 651 675 516
Fax: +34 951 248 927
Email: jmcauley@pennwell.com

Jo-Ann Pellegrini
North American Sales
Tel: +1 (650) 941-3438 ext 26
Mobile: +1 (650) 224-6736
Fax: +1 (650) 941-5120
Email: joannp@pennwell.com

Supplement Your Show Experience
Reach more than 37,000 qualified subscribers by advertising in Military & Aerospace
Electronics magazine.

Military & Aerospace Electronics is a global media resource serving program and project managers,
engineering managers, and engineers involved in electronic and electro-optic design for
military, space, and commercial aviation applications.

For further information, please contact:
PHIL DAVIS - Eastern U.S. & Canada
Tel: 864.288.2290 phild@pennwell.com

JAY MENDELSON - Mid-West/Western U.S. & Canada
Tel: 408.221.2828
jaym@pennwell.com

The Avionics Intelligence Website and the Avionics Intelligence eNewsletter are leading global
media sources providing comprehensive news, analysis, and feature coverage of cockpit
electronics, navigation, and guidance, air traffic control, in-flight entertainment systems, and
advanced communications for civil and military aircraft.

www.avionics-intelligence.com has experienced steady growth of more than 30% over the
last 4 quarters.

For further information, please contact:
JO-ANN PELLEGRINI - NORTH AMERICAN SALES
Tel: 650.941.3438 EXT. 26
joannp@pennwell.com

JAMES MCAULEY - INTERNATIONAL SALES
+34 952 118 018 
jmcauley@pennwell.com

Sponsorship Opportunities
Maximize your exposure with an event sponsorship package. Military & Aerospace Electronics Forum and Avionics USA offer a variety of opportunities to enhance your company’s brand.

The following packages are still available for Military & Aerospace Electronics Forum and Avionics USA 2010:

Attendee Bag Sponsor    $5,000
• Sponsor’s logo (one-color) on bags
• 2 comp registration for Sponsoring company
• Sponsor logo on MAEF/Avionics Show Website
• Listing in the Preliminary Event Guide
• Listing in the Show Guide
• Highlighted listing in the Show Guide
• Signage at the event
• Keynote Slide

Badges/Lanyards Sponsor    $2,000
• Sponsor’s logo (one-color) on badge & lanyard
• 1 comp registration for Sponsorship company
• Sponsor logo on MAEF/Avionics Show Website
• Listing in the Preliminary Event Guide
• Listing in the Show Guide
• Highlighted listing in the Show Guide
• Signage at the event
• Keynote Slide

Delegate Lunch Sponsor    $5,000
• Sponsor logo on tent cards placed on tables in lunch area
• Sponsor logo (one-color) printed on napkins
• 2 comp registration for Sponsoring Company
• Sponsor logo on MAEF/Avionics Show Website
• Listing in the Preliminary Event Guide
• Listing in the Show Guide
• Highlighted listing in the Show Guide
• Signage at the event
• Keynote Slide

Opening/Networking Reception $6,000
• Sponsor logo on tent cards placed on tables at reception
• Sponsor logo (one-color) printed on cocktail napkins
• 2 comp registration for Sponsoring Company
• Sponsor logo on MAEF/Avionics Show Website
• Listing in the Preliminary Event Guide
• Listing in the Show Guide
• Highlighted listing in the Show Guide
• Signage at the event
• Keynote Slide

Water Bottle/Cooler $7,500
• Sponsor logo (one-color) on recyclable aluminum bottle
• Sponsor logo (one-color) on water coolers/Cling-on
• 3 comp registrations for Sponsoring company
• Sponsor logo on MAEF/Avionics Show Website
• Listing in the Preliminary Event Guide
• Listing in the Show Guide
• Highlighted listing in the Show Guide
• Signage at the event
• Keynote Slide

Conference Notepads & Pens    $3,000
• Sponsor Logo (One-color) on pads of paper
• Sponsor Logo (One-color) on pens
• 1 comp registration for Sponsoring company
• Sponsor logo on MAEF/Avionics Show Website
• Listing in the Preliminary Event Guide
• Listing in the Show Guide
• Highlighted listing in the Show Guide
• Signage at the event
• Keynote Slide

Lead Retrieval Sponsor     $1,000
• Sponsor Logo (one-color) on Lead Retrieval ticket
• Sponsor receives electronic/real time list
• Sponsor logo on MAEF/Avionics Show Website
• Listing in the Preliminary Event Guide
• Listing in the Show Guide
• Highlighted listing in the Show Guide
• Signage at the event
• Keynote Slide

To book exhibit space or sponsor, please contact:

James McAuley
International Sales
Tel: +34 952 118 018
Mobile: +34 651 675 516
Fax: +34 951 248 927
Email: jmcauley@pennwell.com

Jo-Ann Pellegrini
North American Sales
Tel: +1 (650) 941-3438 ext 26
Mobile: +1 (650) 224-6736
Fax: +1 (650) 941-5120
Email: joannp@pennwell.com